Vital Choice
Vital Choice is a trusted source for fast home delivery of the world’s finest wild seafood and organic fare,
harvested from healthy, well-managed wild fisheries and farms. They back that claim with our 100% Guarantee …
if you’re not delighted, they will gladly replace or refund your purchase! Leading health and wellness experts
endorse Vital Choice as a leading source of pure, healthful, sustainable foods …pioneering omega-3
supplements. They capture the fresh-caught quality of succulent, sustainably harvested Alaskan salmon and
Northwest Pacific seafood by cleaning and flash-freezing it within hours of harvest. The fisheries that supply
much of their seafood are certified sustainable either by MSC (look for their blue logo) or the State of Alaska.
The remainder is deemed sustainable by the Monterey Bay Aquarium’s SeafoodWatch program. And to further
support lives of health and sustainability, Vital Choice offers selected certified organic and kosher-
certified foods picked for their superior nutritional and culinary qualities.
Vital Choice
Few seafood retailers know the answers, and those that do may not be eager to provide them. Investigations by
The New York Times and a leading product-testing consumer magazine revealed that much of the salmon
sold as “wild” is actually farmed fish. This common fraud is perpetrated to raise sellers’ profits at the
expense of consumers who lack the expertise to see (or taste) through it. Before founding Vital Choice,
Washington State native Randy Hartnell spent more than 20 years fishing wild, pristine Alaskan waters for
salmon, herring, and other regional species. And among them, three members of the small Vital Choice
executive staff — Randy, his brother Terry Hartnell, and COO Dave Hamburg — possess more than 50 years’
experience fishing Alaskan and Northwest waters for salmon, herring, halibut, and other regional
species. Today, they bring their rare experience to bear by providing Vital Choice customers the very best wild
seafood. Few retailers seek — or are able to identify — the best wild Alaskan salmon, less than 1% of which
meet strict Vital Choice standards. As a result, they know where to get the best, most carefully handled wild
salmon and seafood, at the best price possible
Vital Choice
Paleo-friendly Bratwurst from pigs raised humanely, without drugs, that forage freely on nutritionally rich,
chemical-free pasture. No added sugars, no nitrates, nothing artificial.
Vital Choice
The bison (American buffalo) that provide our burgers roam the South Dakota prairie, grazing freely on native
grasses. Their lean, healthy meat packs a big protein punch, plus a fat profile better than conventional beef.
And the ranchers’ land and animal management practices protect native prairie plants and animals.
Professional chefs agree with Jane Brody, longtime food/nutrition columnist for The New York Times,
who once wrote, “The freshest seafood is that which has been frozen shortly after harvest and remains that way
until cooked.” They agree, but to understand why Vital Choice is favored and trusted among many seafood
aficionados, you need to add this advantage: start with fish harvested at just the right times and places for
optimal culinary quality. Vital Choice prices won’t be as low as some retailers selling wild salmon … and that’s
what shoppers who seek high quality and real value will expect. They earn the same profit as most retail markets,
but you enjoy seafood of much higher initial and delivered quality, at a perfectly fair price. Savvy Vital Choice
customers order larger quantities, which provide very substantial savings … And, orders of $99.00 or more
include Free Shipping.
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